August 2008
Gro-Eco, Leading Water Conservation Grower, Announces Two New Board Directors 

MADISON, FL- July 31, 2008 - Gro-Eco Holding announced the addition of David A. Perdue, Jr. and Robert Ferguson to its Board of Directors. Gro-Eco, owner of wholesale grower Fraleigh Nursery, holds the patent for the award-winning Gro-Eco Growing System, which reduces water usage by 80 percent and significantly reduces chemical soil contamination, a problem that has plagued the agriculture industry for years.

"We are very excited to have David and Rob joining our leadership team," stated Jay Fraleigh, the company's founder and CEO. "The vision and leadership of our Board of Directors provides us the experience we need to better serve our customers during our aggressive expansion plans to independent garden centers and national retailers."

David A. Perdue, Jr. of Nashville, Tn., is former Chairman and CEO of Dollar General, Chair of the National Commission on Adult Literacy and former executive of numerous consumer product companies both domestically and internationally. Perdue provides Gro-Eco with tremendous retail insight on consumer driven products and guidance on how to better serve our retail partners.

Robert Ferguson of Houston, Tx., is CEO of Wurzberg, Inc, a packaging and printing distribution company and former President and CEO of Hines Horticulture, the largest commercial nursery in the U.S. Ferguson is also President of Curing Children's Cancer Fund. Ferguson brings thirty years of industry experience to Gro-Eco.

Perdue and Ferguson joined the following Board members:

Campbell B. Lanier, III of West Point, Ga., is Chairman of ITC Holding Company and has been Chairman and CEO of numerous public and private companies throughout the Southeast. Lanier has a track record of success investing in small entrepreneurs with unique ideas within their industry and providing them the funding and experience necessary to become industry leaders.

R.A. (Rusty) Griffin, Jr. of Valdosta, GA., is the former Chairman and CEO of Griffin LLC (a joint venture with DuPont) a manufacturer of crop protection and specialty chemicals which operated globally. Griffin serves on several For-Profit and Not-For-Profit Boards and offers Gro-Eco both successful business experience and local consultation. 

Donald W. Burton of Tampa, Fl., is Managing General Partner of Burton Partnership. Burton is a seasoned venture investor and serves on several Boards in both public and private companies providing Gro-Eco substantial cross-industry experience and knowledge.

Dave Hutsell of Valdosta, Fl., VP of Sales, is a graduate of Texas Tech University with more than three decades of experience in the nursery business, including national experience in sales and management.

James "Jay" L. Fraleigh of Madison, Fl., CEO, is a sixth generation farmer with over 20 years of industry experience. With a desire to incorporate eco-friendly practices into family farm, Jay returned to the family farm and developed what is now the patented Gro-Eco Growing System.

Gro-Eco Holding, LLC, owner of Fraleigh Nursery, LLC, was awarded the Environmental Leadership Award 2007 by Florida's Department of Agriculture. http://www.gro-eco.com

Media Contact:
Kristi Turner
770.639.2778
kristi@gro-eco.com